To succeed in the new media marketplace, entrepreneurial journalists must understand basic business fundamentals. This course provides students with a foundation in core principles of finance, strategy, marketing and more. The course is oriented toward journalists, with emphasis on applying key concepts to journalism businesses.

In this course, students explore the growing universe of journalism startups and the modern renaissance in digital journalism. We work through real-world case studies that prepare students to develop their own entrepreneurial journalism projects.

Build something of your own! Develop your own journalism startup. We'll move quickly from idea development into a fun and creative process for sharpening ideas into sketches. We'll test and refine those ideas and build prototypes.
You'll conceive of and take steps toward launching your venture. You'll learn about what helps journalism startups succeed — and in some cases, fail. Past students have developed topic-focused sites, newsletters, and podcasts.

Social Video is about creating impactful multimedia for social media. We focus on identifying, conceiving and developing story ideas. We also work on strengthening the way we shoot and edit visual stories for social distribution. The platforms and tools employed by professional news organizations and independent journalists change frequently, so this course aims to help catch you up on some of the most important new developments in the world of social video. Along the way we explore new directions for platforms ranging from Instagram and Snapchat to Facebook, Twitter and YouTube.